New Program Caters to Diverse Interests of Premium Cruisers

Holland America Line - 06.05.2011

Seattle, Wash., April 8, 2010 – From morning Tai Chi or Sudoku to afternoon Pilates and Wii bowling, Holland America Line’s new Explore Wellbeing program is tailored to guests who want engaging onboard activities while they cruise..

“Today many of our guests are looking to relax and refresh while on their vacation,” said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “With Explore Wellbeing we fill the needs of guests who are looking for a healthy session of body or mind enrichment along with other cruise activities.”

Designed for guests of all ages, Explore Wellbeing extends the offerings of the popular Greenhouse Spa to incorporate new entertainment, fitness and sports activities. Leading the program on board is the resident wellness expert - the LifeStylist - who hosts a diverse array of sessions. Guests can start each day with stimulating signature tai chi on deck. They can also can jump into Boot Camp for a challenging regime of exercises, engage in a round of team trivia, sharpen their fairway to green skills with the Golf Challenge, take on fellow guests in Wii Bowling or attend one of many informative Greenhouse Spa seminars. Other activities feature yoga, step classes, additional Wii games, pilates, spinning, Sudoko puzzles, ballroom dance classes and more.

Complementing Explore Wellbeing are other programs hosted by the Explorations Team. The onboard Party Planner will host Explore Food & Entertaining events in the Culinary Arts Center, presented by Food & Wine Magazine, significantly expanding the innovative program which brings more than 70 culinary experts on board each year in addition to classes and demonstrations on every sailing. As the destination expert on board under Explore Our World, the Travel Guide will give dynamic multimedia presentations about the ship’s itinerary and be a one-stop source for port-of-call information. The Techspert will offer Explore Technology classes and Digital Workshops powered by Windows, where guests can learn how to blog, work with digital photos, arrange a digital scrapbook, create a slideshow or edit a movie. On cruises lasting 14 days or more, the Librarian also leads a book club.

Explore Wellbeing Augments the Explorations Team
Today’s premium cruiser seeks enriching experiences and engaging activities. Ever responsive to guests needs, Holland America Line broadened its onboard programming with the Explorations Team — staff with specific, niche expertise ranging from technology to travel, who offer guests a range of “edutainment” programs. Part of the premium line’s ongoing US$525 million Signature of Excellence initiative, the Holland America Line Explorations Team is a cohesive team dedicated to enhancing the overall cruise experience. With this team of experts, Holland America Line guests now will have even more memories to take home from their cruise plus the personal experiences that have enriched their lives to share with family and friends.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line’s fleet of 14 ships offers nearly 500 cruises to 314 ports in more than 100 countries, territories or dependencies. Two- to 108-day itineraries visit all seven continents, and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal. A 15th ship, ms Nieuw Amsterdam, is scheduled to join the fleet in July 2010.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than US$525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine - a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes - Explorations Café powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner’s Dream Beds.

World’s Leading Cruise Lines
The highest-rated premium cruise line in the world, Holland America Line is a member of the exclusive World’s Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line and Costa Cruises. Sharing a passion to please each guest and a commitment to quality and value, these lines appeal to a wide range of lifestyles and budgets. The World’s Leading Cruise Lines offer exciting and enriching cruise vacations to the world’s most desirable destinations.

For more information on Holland America’s exciting destinations and itineraries, bookings, inquiries contact Ask Mr Cruise at (+47) 23 62 82 00 or .(JavaScript must be enabled to view this email address)